A good logo can contribute to elevating your entire brand, think about the Nike tick, a bad logo will follow you around like a bad smell…
Getting your logo right is important because your logo is on the frontline representing your brand. Everyone who sees it will make a judgement (conscious or not) about your business’s identity and level of professionalism. Your logo’s aim is to accurately summarise your business’s identity in just one symbol. No small feat! Add to this the importance of getting the technical aspects right: scalability, flexibility across media and digital platforms, colour matching etc, and you begin to realise how much work is involved in building a ‘good’ logo.