Capturing
energy

VIBRANT DESIGNS FOR ACTIVE WOMEN

REALIZED: DECEMBER 2017
CLIENT: FITGIRL BATH & BODY
DELIVERED: FLYERS & DISPLAY BOARDS
AUTHOR: SALLY FRANKS
CATEGORY: PRINT, PRODUCT

FitGirl provides a range of luxury bath and body products designed specifically for active women. The message is: it’s not about how you look, it’s about how you feel.

For FitGirl, it was important to reflect the life and energy of active women. Using colour and form, inspired by the brand packaging, I was able to create a suite of visual elements to be utilised across marketing materials. The imagery was chosen to reflect the core values of the brand: fitness, health, wellbeing and natural ingredients.

“Sally these look soooooooo good! Thank you! I LOVE the design.”Nina Goad, Fitgirl Bath & Body