For Christmas 2017, Flagship Group hired Open in Norwich, to host an exciting Gatsby themed party. Every attendee was provided with a mini-booklet that acted as their ticket for the party. The booklet included pull out drinks tokens, casino tokens and information about the running order of the night.
For this project, it was important to create a sophisticated look that captured the Art Deco style associated with ‘The Great Gatsby’. Moreover, I wanted to ensure the booklet would have a playful tone as well as being clear, concise and easy to use.
I liaised with the print company to decide how the booklet should be ordered and constructed to incorporate the perforated pages. Careful attention was paid to the mix and treatment of colours during the design process to achieve rich black and shimmering gold when printed.