These illustrations were created for Air Social Marketing Agency, for their client Jane Plan’s social media channels. Jane Plan offers nutritional plans for dieting and healthy living.

The aim was to bring a light-hearted feel to the task of losing weight, which can be mentally and physically tough. We wanted customers to feel encouragement and support. We also wanted to offer ideas for fresh, healthy ingredients to add to their meal plans, in order that they feel the maximum benefit of Jane Plan.