FitGirl provides a range of luxury bath and body products designed specifically for active women. The message is: it’s not about how you look, it’s about how you feel.
For FitGirl, it was important to reflect the life and energy of active women. Using colour and form, inspired by the brand packaging, I was able to create a suite of visual elements to be utilised across marketing materials. The imagery was chosen to reflect the core values of the brand: fitness, health, wellbeing and natural ingredients.