Young, fresh and vibrant

MWSF, The Muslim Women’s Sport Foundation, approached me with a brief to create a logo that was young, fresh, vibrant, feminine and gave a feeling of who MWSF are: an organisation leading the way forward in female-only sport and breaking down barriers that some women and cultures face.
It was important that the logo be bold and flexible enough to represent all the different sports and women involved in the foundation.
“Design creates culture. Culture shapes values. Values determine the future.”Robert L. Peters